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Best SEO Client Award goes to Michelle Macomber of Surface Esthetics
Google for anything, but I mean “anything” and what you’d get? Wikipedia entry as the 2 nd SERP at Google. At Bing, query “anything” gets Wikipedia on 1 st, 2 nd and 3 rd place only to have a YouTube link on the 4 th place. Even at Yahoo!, if anyone uses it for search, yahoo-ing (!) for “anything” returns two Wikipedia entries on 1 st and 2 nd places. The Free Dictionary entry is 3 rd.
Even a bit more specific query for someone known all over the world like “Steven Hawking” is gets his own website http://www.hawking.org/ below the first place that, you do not even have to guess, belongs to Wikipedia.
Search Engines have became almost exclusively mainstream and their SERPs are mainly mainstream oriented. I spoke with some high-level Google executives in Santa Monica a while ago and senior engineers agreed with me. The main question for SEO experts in the years to come is how to get any real success for smaller websites, unless they are 100% niche sties. But even if you’d be a “Dalmatian pelican” expert par excellence you’d have to compete with, guess whom, Wikipedia that gets on the 1 st place for such term.
Michelle Macomber of Surface Esthetics, a skin treatment spa and a winner of the best facials in San Diego for two years in a row is the best example how small businesses should think big and work towards the goal. Michelle knows how to engage her clients, friends and business partners for mutual benefits, including mutual SEO benefits, like links building.
Surface Esthetics could be found @ http://sdfacial.com/
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