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TWITTER: THE DARK SIDE
CONCLUSION


The key findings of our experiment – enormous discrepancy between the published bit.ly’s statistics and the reality behind it – created an urgent need for a standardization of URL shorteners and honest, peer reviewed, analytical tools that advertisers can trust.

 

Clicks or Click Fraud?

Bit.ly Clicks Animation

Check out animation about millions of bots clicks show at Bit.ly as "statistics"

Twitter: The Dark Side Study

Check out these Ads and Click ones of Your Interest

 

 

 

Twitter: The Dark Side | CONCLUSION

Twitter might be a fad, yet another Internet time drain that provokes questions like: “Why don’t we hear about meaningful projects that actually do something useful?” or it could become the best next thing that would change the Internet as we know it, but its future was not the primary concern of our Experiments.

The key findings of our experiment – enormous discrepancy between the published bit.ly’s statistics and the reality behind it – created an urgent need for a standardization of URL shorteners and honest, peer reviewed, analytical tools that advertisers can trust. Bit.ly is not alone; there are more than 100 URL shortening services on-line and each one of them could be used to plant malicious codes and to infect user’s computer, or to steal her or his data or even identity.

For less malevolent purposes like honest advertising and or tracking, URL shorteners need to have a standard that would clearly identify a creator of the short link and who clicked on the said link, or at least to clearly distinguish automated, bots generated clicks from a real, human clicks.

 

 

Authors welcome business inquires regarding this Case Study on inquiry@seo-artworks.com

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Do you know where your clicks are coming from? Bit.ly sure as hell does not.

 

Click Fraud

 

 

 

 

 

 

 

 

 

 

 

 

 



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