Clicks or Click Fraud?
Check out animation about millions of bots clicks show at Bit.ly as "statistics"
Twitter: The Dark Side Study
- EXECUTIVE SUMMARY
- INTRO to SOCIAL NETWORKING
- Human Society as Social Medium
- Networking at the Speed of Light
- Man I Need Coffee so Bad
- WELCOME to REAL-TIME WORLD
- The First Tweet?
- Businesses Emerge
- CLICK FRAUD - THE DARK SIDE
- URL Shortener
- Bit.ly’s Vulnerabilities
- Bit.ly – Twitter’s choice
- Tricky Analytics
- Twitter's ECO Footprint
- Are We Getting Stupider?
- Twitter Frenzy
- What Kind of Future with Twitter?
- EXPERIMENTS - Bit.ly Validity
- BOTS vs. HUMANS ratio
- BOTS vs. HUMANS by AdSense
- Insight Into Followers
- Bots Folllowing Bots Following Bots
- Christians Following Porn Bots
- Celebrities - Bots of the Worst Kind
- Celebrity Poluters
- Obama Girl?
- Direct Messaging Value
- MILLION CLICKS - ZERO HUMANS
- CONCLUSION
- Appendices
- BOTS vs. HUMANS IPA Analysis 1
- Followers Breakdown
- BOTS vs. HUMANS IPA Analysis 2
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Twitter: The Dark Side - Twitter's ECO Footprint
Twitter’s big brother Facebook is likely spending over a $1 million per month on electricity alone. Bandwidth is likely another $500,000 or more per month on top of that. Could this be where Twitter is going?
If you think this is good for the economy think again. As we have proven later in this Study at least 90%, more likely over 95% of all traffic on Twitter is automated generated garbage, bots powered, sub-human world of pings and clicks, redirectors, spam and storages of endless bytes. All these activities cost money!
Once you realize that the vast majority of Twitter’s generated traffic is in fact spam (let us grant humans right to a mindless, pointless babble that accounts for about 40% of all human activities on Twitter) you might wish to know what spam in the cyberspace as a whole does to us. According to McAfee’s The Global Footprint of Email Spam Report:
- 62 trillion spam emails were sent in 2008 the Report estimates,
- Globally, annual spam energy use totals 33 billion kilowatt-hours (KWh), or 33 terawatt hours (TWh). That’s the equivalent to the electricity used in 2.4 million homes in the United States,
- Spam produces the same GHG emission as 3.1 passenger cars using two billion gallons of gasoline,
- Spam filtering saves 135 TWh of electricity per year. That’s like taking 13 million cars of the road,
- The average business email user is responsible for 131 kg of CO2 per year in email-related emissions and 22 percent of that figure is spam-related,
- Users viewing and deleting spam is the largest energy drain associated with spam, almost 18 billion kWh or 52 percent of total spam energy.
McAfee’s Report concludes: Spam email takes a toll on the finances and productivity of private and business email users all over the world. It also is a significant drain on the global environment. Because this impact is largely a result of the amount of time end users spend searching for and deleting spam.
And remember what we said earlier and is worth repeating here: Social Networking, according to the recent Nielsen Online Study show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.
As spam “attacks” will rise in that new lucrative environment as would your eco-print.
Do you really need to post every photo on Facebook or MySpace or does your photo showing you drink beer really need to go amongst 20 billion photos Image Shack stores on its servers; do you really need to re-tweet every interesting tweet, to copy YouTube videos and post the same videos all over again on thousands accounts? So next time you zealously post melting ice of Antarctica photo on all Social Networks accounts you diligently opened, just remember, by doing this you’re a part of the problem as well.
We hope you’re not too disturbed by the fact your tweet helps destroying the Earth and you can cope with another potential problem on-line Social Networking services pose.
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PART IX: Are We Getting Stupider?
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