Clicks or Click Fraud?
Check out animation about millions of bots clicks show at Bit.ly as "statistics"
Twitter: The Dark Side Study
- EXECUTIVE SUMMARY
- INTRO to SOCIAL NETWORKING
- Human Society as Social Medium
- Networking at the Speed of Light
- Man I Need Coffee so Bad
- WELCOME to REAL-TIME WORLD
- The First Tweet?
- Businesses Emerge
- CLICK FRAUD - THE DARK SIDE
- URL Shortener
- Bit.ly’s Vulnerabilities
- Bit.ly – Twitter’s choice
- Tricky Analytics
- Twitter's ECO Footprint
- Are We Getting Stupider?
- Twitter Frenzy
- What Kind of Future with Twitter?
- EXPERIMENTS - Bit.ly Validity
- BOTS vs. HUMANS ratio
- BOTS vs. HUMANS by AdSense
- Insight Into Followers
- Bots Folllowing Bots Following Bots
- Christians Following Porn Bots
- Celebrities - Bots of the Worst Kind
- Celebrity Poluters
- Obama Girl?
- Direct Messaging Value
- MILLION CLICKS - ZERO HUMANS
- CONCLUSION
- Appendices
- BOTS vs. HUMANS IPA Analysis 1
- Followers Breakdown
- BOTS vs. HUMANS IPA Analysis 2
Check out these Ads and Click ones of Your Interest
Twitter: The Dark Side - Businesses Emerge
Businesses Emerge
Where there are people there is a need for products and services to be created. Where there are billion people there are gazillion products and services someone sells and promotes. On the Internet the way in which you move from one to another site of interest to you is by clicking on a link. When an advertiser (owner of a link) pays a provider (owner of a website or pay-per-clicks service like Google’s AdWords) for a user clicking on the ad we talk about Pay-Per-Click (PPC) marketing.
Pay-Per-Click (PPC) Advertising Model
PPC is simplest yet the trickiest part of Web Marketing. Perry Marshal in his Guide to Google AdWords says that PPC advertising is all “about getting in front of the people who are looking for what you’re selling right this moment and getting them to respond.”
A PPC campaign is based on the keywords selected to put an ad on-line and pay a PPC service a pre-defined (or bid) amount called Cost-Per-Click (CPC) for a “click” which brings the user to the target website. The user that searches for “team financial” sees a Sponsored Link on SERP (Search Engine Result Page).
Costs are incurred only if the user chooses to click on the ad. If billions of people are clicking like crazy every day – and they do – we’re talking about billions of dollars in the Pay-Per-Click industry.
Google’s last Quarter financial report states that their net revenues, which are the revenues that actually go to Google after they pay off AdSense and AdWords partner sites via traffic acquisition costs (TAC), came in at $4.07 billion.
Internet Advertising Revenue Report by the PricewaterhouseCoopers LLP records, for the year 2008, Internet advertising revenues in the United States alone totaled $23.4 billion[1], a 10.6% increase over 2007, despite the economic crisis. Search revenue accounted for 46% of all revenues while display banner advertising, the second largest format, accounted for 21 percent.
If a click gets you money the incentive for a click fraud is here.
PART V: CLICK FRAUD – The Dark Side of Internet Advertising
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