Keywords in a PPC ad campaign must be as specific as possible. If you sell cars, and you not only sell “nice vintage cars”, but you have “1967 Corvette Palm Beach” so you target only online visitors in Palm Beach and vicinity and who are looking to purchase a 1967 Corvette.
SEO University Topics:
- Pay-Per-Click
- Pay-Per-Click, TWO
- PPC Budgeting
- How to Write Great PPC Ad?
- URL - Your Domain Name
- Title Tag - Your Message
- Description Tag
- Copy / Text of Your Pages
- Robots Tag
- KEYWORDS
- Google KEI
- Header Tag
- SITEMAP
Please, come back often - this is an ongoing process; we are constantly updating our pages.
Try Wordtracker, the best on-line source for Keywords!
Designing a PPC Ad Campaign
In designing a PPC ad campaign “think as customer thinks.” If you’re selling hydraulic pumps for a vintage Corvette who’s your client? A no-nonsense guy whose pump is down and who needs to have it repaired or replaced ASAP. Therefore you write your ad for such a guy and promise “Same Day Hydraulic Pumps Repair” in a body of your ad (your keywords are still “hydraulic pumps repair”). Offer great service and deliver great service.
Landing Pages
Landing pages MUST also deliver the promise from the ad. If someone searches for the exact term he or she would seek to see that same term on the pages they came through a “click” or they might leave the website and never come back. Also, always Add the URL of the target website; if running a promotion, sale, free shipping, or anything that benefits a potential client, create a landing page for the specific ad and emphasize the special offer:
www.antique-cars-dynamos.com/SummerSale.htm (or similar).
DO NOT focus only on Google and its AdWords PPC program. Shop around! Good PPC programs can also be found at Miva (www.miva.com), Yahoo Search Marketing, Microsoft AdCenter—and there are others.
Poor relevancy in PPC costs money; good relevancy yields increased revenue-- do not ever forget that.
