Wordtracker Keyword Research



PAY-PER-CLICK phenomenon known as PPC!

PPC advertising is all “about getting in front of the people who are looking for what you’re selling right this moment and get them to respond.”

Many online business owners and some web marketers do not realize PPCs enormous potential for increasing their online presence and bringing more traffic to their websites.

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A PPC campaign is based on the keywords selected to put an ad on-line and pay a PPC service a pre-defined (or bid) amount called Cost-Per-Click (CPC) for a “click” which brings the user to the target website. The user that searches for a particular term sees a Sponsored Link on SERP (Search Engine Result Page) as the "Sponsored Link".

Such "Sponsored Links" come from Google Adwords Pay-Per-Click campaign. If you closely examine examples you'd see the search terms boldened under the Sponsored Links in SERP those these are the keywords an advertiser pays for.

Costs are incurred only if the user chooses to click on the ad. Obviously getting the traffic should not be the only goal – getting a visitor who is going to click and convert that page view to a sale is the conversion goal; or simply put, getting the visitor to spend money on the PPC-marketed product or service.


PAY-PER-CLICK with Google AdWords

The advantage of a PPC is that it can be implemented with 10 or 15 minutes and no changes need to be made to the target website. All that is required is to select keywords to use as traffic drivers, input them to the PPC service, create short ads and wait (hope) for visitors to come. Google AdWords interface looks like this:

Google AdWords Interface

















Fill a few spaces in its interface (below) and the PPC online ad is ready:


Google AdWords Ad
















Then chose a budget limit, fund the account and the ad is up and running.


Pay-Per-Click AdWords Budget



Simple, isn’t it? But is this really that simple? Find out at Pay-Per-Click Part 2, an EXTREMELY IMPORTANT part of PPC study.


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