It can be quite frustrating to set-up an SE Optimized site and then wait for weeks, perhaps months for significant results. A potential solution is an online advertising campaign that can yield instant results: Pay-Per-Click (PPC) advertising. PPC is simplest yet the trickiest part of Web Marketing. While it does work with SEs and keywords, and it will attract visitors to the target website (as does SEO), actively driving qualified traffic to a website using PPC campaigns does cost money.
SEO University Topics:
- Pay-Per-Click, TWO
- PPC Budgeting
- How to Write Great PPC Ad?
- URL - Your Domain Name
- Title Tag - Your Message
- Description Tag
- Copy / Text of Your Pages
- Robots Tag
- Google KEI
- Header Tag
Please, come back often - this is an ongoing process; we are constantly updating our pages.
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HOW DOES THE PPC WORKS?
A PPC campaign is based on the keywords selected to put an ad on-line and pay a PPC service a pre-defined (or bid) amount called Cost-Per-Click (CPC) for a “click” which brings the user to the target website. The user that searches for a particular term sees a Sponsored Link on SERP (Search Engine Result Page) as the "Sponsored Link".
Such "Sponsored Links" come from Google Adwords Pay-Per-Click campaign. If you closely examine examples you'd see the search terms boldened under the Sponsored Links in SERP those these are the keywords an advertiser pays for.
Costs are incurred only if the user chooses to click on the ad. Obviously getting the traffic should not be the only goal – getting a visitor who is going to click and convert that page view to a sale is the conversion goal; or simply put, getting the visitor to spend money on the PPC-marketed product or service.
The advantage of a PPC is that it can be implemented with 10 or 15 minutes and no changes need to be made to the target website. All that is required is to select keywords to use as traffic drivers, input them to the PPC service, create short ads and wait (hope) for visitors to come. Google AdWords interface looks like this:
Fill a few spaces in its interface (below) and the PPC online ad is ready:
Then chose a budget limit, fund the account and the ad is up and running.
Simple, isn’t it? But is this really that simple? Find out at Pay-Per-Click Part 2, an EXTREMELY IMPORTANT part of PPC study.