SEO University Topics:
- Basic SEO Facts
- URL - Your Domain Name
- Title Tag - Your Message
- Description Tag
- Copy / Text of Your Pages
- Robots Tag
- Google KEI
- Header Tag
- BIGGEST SEO SECRET
Please, come back often - this is an ongoing process; we are constantly updating our pages.
Great Business Hosting Solution from our Partner!
URL – Your Business Name and the Website
Let us examine this issue with an “SEO lens” and an eye for making the website SE optimized and successful: the example of Apple Computers (now called “Apple”). You type “apple computer” into Google’s query interface, click on “search” and what you’ve got? Let us examine Google’s search results:
Google’s search results are in bold in several places:
- Apple Computer, Inc. in a First Place search result. “Apple” came from the Apple web page’s Title Tag,
- Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone. Both “Apple” and “computers” came from web page’s Description Tag,
- The term “Apple” inbold once again in the very URL of the Apple Computers web page: www.apple.com
If Steve Jobs and Steve Wozniak, legendary founders of Apple Computers have decided to call their company, say, “Steve & Steve Company,” that would have complicated things (and made it more difficult to market on the web). So Mr. and Mrs. Smith should think of a web page domain that includes the most relevant terms of their business: antique, cars, and dynamos. If available, their ideal website would be:
antiquecardynamos dot com or antique-car-dynamos dot com
IMPORTANT NOTE: when registering your Domain make sure to register it for at least five (5) to preferably ten (10) years. Remember, spammers register their "throw-away" domains for a year and then threw it away. You do not want to be seen as a potential spammer / or a business without a long-term plan by registering your Domain for only a year. This is also a factor in algorithm i.e. it does effect your ranking, both the age of the domain and the registration length.