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An ongoing SEO Artworks SEO UNIVERSITY - ALL you need to know about Search Engine Optimization in one Place


You’re Mr. and Mrs. John and Jane Smith, respectful members of your community. You repair, restore and sell antique car dynamos and have run a successful family business for some time.

Now you wish to grow and you incorporate JJ SMITH, Inc. and plan to sell your service on-line. You revel in the possibilities that selling your product to the world might bring. First step in your business planing is to choose a right Domain Name for your business.

SEO University Topics:

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URL – Your Business Name and the Website

Let us examine this issue with an “SEO lens” and an eye for making the website SE optimized and successful: the example of Apple Computers (now called “Apple”). You type “apple computer” into Google’s query interface, click on “search” and what you’ve got? Let us examine Google’s search results:

Google’s search results are in bold in several places:

  • Apple Computer, Inc. in a First Place search result. “Apple” came from the Apple web page’s Title Tag,
  • Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone. Both “Apple” and “computers” came from web page’s Description Tag,
  • The term “Apple” inbold once again in the very URL of the Apple Computers web page:

If Steve Jobs and Steve Wozniak, legendary founders of Apple Computers have decided to call their company, say, “Steve & Steve Company,” that would have complicated things (and made it more difficult to market on the web). So Mr. and Mrs. Smith should think of a web page domain that includes the most relevant terms of their business: antique, cars, and dynamos. If available, their ideal website would be:

antiquecardynamos dot com or antique-car-dynamos dot com

This would be relevant. This is the beginning of Search Engine Optimization.

IMPORTANT NOTE: when registering your Domain make sure to register it for at least five (5) to preferably ten (10) years. Remember, spammers register their "throw-away" domains for a year and then threw it away. You do not want to be seen as a potential spammer / or a business without a long-term plan by registering your Domain for only a year. This is also a factor in algorithm i.e. it does effect your ranking, both the age of the domain and the registration length.

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