In the example we use throughout our course we used antique car dynamos repair business for our fictional website. Mr. and Mrs. Smith wanted to use “honesty and integrity” for their keywords but as we already explained, those would not carry any relevancy for their business.
SEO University Topics:
- Basic SEO Facts
- URL - Your Domain Name
- Title Tag - Your Message
- Description Tag
- Copy / Text of Your Pages
- Robots Tag
- Google KEI
- Header Tag
- BIGGEST SEO SECRET
Please, come back often - this is an ongoing process; we are constantly updating our pages.
Try Wordtracker, the best on-line source for Keywords!
Wordtracker Free Tool
Wordtracker has the best on-line tools. By clicking on their banner above you can get a seven-days free trial with them. They also have a Wordtracker's Free Keywords Suggestion Tool. Let us examine Mr. and Mrs. Smith's keywords
They put a keyword phrase "antique car dynamos" in the query and for their horror, no one on the Internet is searching for such a term! Therefore they focus on “antique car” and have found a crucial lesson re: KEYWORDS:
A search query: "antique car" returns 29 results but
A search query: "antique cars" returns 457 results! Even one characters makes a word of difference in a keywords work. Granted, in a real world Google would give you almost the same results for such a query, but you've gotten the idea: people use search term that suits them, their ideas, their education level if you wish, their language, when they look for the service / product you provide.
KEYWORDS Research with Wordtracker
Wordtracker helps you find niche words, your competitors did not find yet!
Let us move from the Mr. and Mrs. Smith's fictional keywords work and give you an example we worked on. A site devoted to Ronald Reagan obviously uses terms "U.S. President", "Ronald Reagan", "biography" etc. Simple Google search, however, gives us about 10,800,000 hits for Ronal Reagan query.
Keyword research we did for a client - since of the air thus why we can tell you what has been a trade secret then - found a nice niche keyword phrase for our client.
"Why did they call ronald reagan the gipper" - such phrase has a Google Keyword Efficiency Index of 2,380! The value of such keywords phrase gets clearer when you consider this:
GOOGLE KEI ----- It's Descriptive Value
0 - 10 ------------- Poor keyword to target in GOOGLE,
10 - 100 --------- Good keyword to target in GOOGLE,
100 - 400 -------- Very good keyword to target in GOOGLE,
400+ ------------- Excellent keyword to target in GOOGLE.
Even now, when our client's website is of the air that phrase gets it to the Position # 1 at Google!
IMPORTANT NOTE :
Use generic keywords of a low KEI as well - your clients search for them once they land to your pages.
Use the most popular keywords with so-called "qualifier" that is geographic or sector specific ("antique cars Florida", "Ronald Reagan facts for your paper research")
Build a list of relevant keywords around the website’s main keywords and carefully place them throughout the WebPages. Do not stick with only two or three keywords and repeat them endlessly.