SEO University Topics:
- Basic SEO Facts
- URL - Your Domain Name
- Title Tag - Your Message
- Description Tag
- Copy / Text of Your Pages
- Robots Tag
- KEYWORDS
- Google KEI
- Header Tag
- SITEMAP
- BIGGEST SEO SECRET
- Pay-Per-Click
Please, come back often - this is an ongoing process; we are constantly updating our pages.
Great Analytics Tool:
Should you use ROBOTS TXT File or META ROBOTS TAG?
The answer is: you should use BOTH! It is a good practice to include robot.txt file in the root of your website. SEO Artworks site's robots.txt file looks like this:
Sitemap: http://www.seo-artworks.com/sitemap.xml
User-agent: *
Disallow:
Disallow: /contact/
Disallow: /IMAGES/
IMPORTANT: a line below the Sitemap (use Sitemap Generator, the best on-line Sitemap tool to create a SE friendly Sitempapt) reference MUST be empty or the robots.txt file would mess with your pages.
GOOGLEBOT in action:
In our example above we told to the robot to first go to our Sitemap where it can see all our pages on our site.
User-agent: * means this robots.txt file concerns ALL robots.
Disallow: (empty space) means that all the robots can index all the pages BUT beneath it we forbid robots to visit / index two of our pages: contact and IMAGES pages.
You can also forbit a particular robot for visiting your pages:
User-agent: BadRobot
Disallow:
ROBOTS META TAG
Robots Meta Tag goes into the head section of your Code:
<head>
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
</head>
Above example, obviously, forbids robots to index and follow your pages. Basically you have following options (valid values for the "CONTENT" atribute) when creating your Robots Meta Tag:
<META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW">
<META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
Beware - the robots, especially the bad ones - can search your pages despite your Tags. Also, do NOT use Robots Tag / Robots Txt in order to hide your content from humans. These are easily accessible and intended only for SE.
IMPORTANT: Robots.txt file, correctly located in the root of your site should do the job for you. However you can also use Meta Tag to specify some other issues like precluding robots to use Description Tag from the Open Directory but rather from your own Description Tag. This is how you tell robot NOT to use Open Directory's description for your website snnipet:
<meta name="robots" content="NOODP">
The best source for all robots related issues could be find on The Web Robots Page. Before creating your robots.txt or your Meta Robots Tag you should visit it and learn more about specifics.
