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An ongoing SEO Artworks SEO UNIVERSITY - ALL you need to know about Search Engine Optimization in one Place


Our SEO mantra is - RELEVANCY - so building, organizing and optimizing your website would have to be done with the utmost care about every RELEVANT detail re: your business. SEO techniques are not meant to “manipulate” a SE into ranking your pages better. Search Engines make profit satisfying their customers’ needs by providing them with the most relevant answers to their queries. You will learn how to build the most SEO friendly, relevant website.

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Please, come back often - this is an ongoing process; we are constantly updating our pages.

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How Does A Search Engine Work—Exactly?

SEO: Facts and FictionIt’s not like most people think. When a web search is conducted, is not really searching the Web, but rather, searching pre-indexed files. It is a common misconception but Search Engines (SE) do not “search” the Web when a query is entered in the search field. Instead they compare the search term against indexed terms gathered "crawling" (examining Web pages from site to site) the Web and stored in their data centers, in continually updated databases.

Every time someone searches using Google, Yahoo!, MSN or other SEs some topic on the Internet, they are invoking an immensely complex set of software indexing programs commonly known as a Search Engine. The familiar Google query interface is the only part of a Search Engine that is visible to consumers. Typing in a search term, such as – antique cars dynamos –  a highly sophisticated process is started. 

Indexing - a famous Algorithm

Search Engine indexes, collects, parses (sorts), and stores data to facilitate fast and accurate information access. Web indexing incorporates complex interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science, all in order to get the most relevant search result for a query. The vast universe of the Internet is filled with electronic documents and is constantly being crawled, “slurped” upon, collected, indexed, analyzed, and ranked by often-employed (and yet somehow secret) SE algorithms.

Jerri Ledford, the author of a "SEO: Search Engine Optimization Bible" defines a search algorithmas a problem-solving procedure that takes a problem (query), evaluates a number of possible answers and comes up with a solution (search result). So, in a nutshell, every SE contains three main elements:

  • Query interface, SE’s Home page (,,
  • A software program (spider, robot, crawler, Googlebot, Slurp) that crawls the Internet and scours the data from billions of pages and,
  • An Algorithm

The bottom line is – an SE with all its complexity serves two basic purposes: 1) providing relevant information to consumers who searches for a particular term;  and, 2) maximizing the exposure of the website to targeted, interested visitors. The focus of this White Paper is to help the owners and operators of business websites to learn what is critical in SEO and SEM to maximize the return on investment for the company's website.


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